For the past few weeks on Twitter (or X, as Elon calls it), our mentions have been doing something. Specifically, something like this:
We laughed, screenshot it, then we kept scrolling and realised it wasn’t a one-off. Half the timeline was complaining about how often they see us. The other half was telling those same people to download us anyway.
So we did what any normal company would do. We collected the receipts.
Apparently, our ads got people in a chokeholdâŚ
The complaint tweets were the funniest part. A small selection:
“I dey see BREET up & down, kilode?!” â @george8pf
“Use breet use breet use breet up and down đ” â @sirmonyd001
“Every where I go na breet đ𼚔 â @topmanthebest_
“Omo Breet no wan give us breathing space o.” â @poweide_jo
To everyone who tweeted some version of “why is Breet everywhere”: yes, that was us. Twitter timeline, Snapchat, Instagram, TikTok, Meta. If you opened an app in the last few weeks and didn’t see us, please tell us which one so we can advertise there too.
A particular video kept getting flagged by description. @ichigo50_ summed it up:
“That @breetapp ad on Snapchat, love it đđand the way that guy explains and narrates. Made me download that app actually.”
So the “harassment” is working. We are at peace with that.
Then people, you know, actually used the appâŚ
This is the part that stopped being a meme. The ads brought people in, then the app needed to do its job. From the looks of things, it did a good job.
“Tried @breetapp to sell my crypto to cash and all I can say is the app is mad. I’m stuck. The trade took less than 1 minute, let me just say 40 seconds and I got my money on my bank account and their rates are better…” â @abazwhyllzz
“In 3 days of using Breet, I moved $500 in crypto to daily spending. No complex steps. No high fees. Just buy, swap, and use in seconds.” â @meta_ken1
“Once crypto is confirmed, you receive your money in your bank account almost immediately.” â @_kingjonah
@beri_grizou decided to escalate things:
“If I no see my money in 5 minutes on Breet, I go call their customer care. I don sabi their voices sef. P2P is too useless, you go enter dispute, na bot go dey respond.”
Our support team has confirmed they recognise @beri_grizouâs voices on the other end of the line too. A healthy parasocial relationship, we love to see it.
Our Telegram bot also got its moment. @xhad_web3 was particularly emotional about it:
“Just used Breet TG bot. PEAK! I think I prefer the bot, it’s so fast! I deposited, processed, withdrew and confirmed my funds â¤ď¸”
And the day-one loyalists came out flexingâŚ
The ad paparazzi brought in new people, but the long-timers were already in the comments, waving from the back.
“Dem to gud for real been using dem for 2 years now I swr I love dem â¤ď¸đŻđ” â @_big_best
“been using breet since 2024 i love the app thank you somebody from breet keep improving and making it better” â @kress6999
“I have been using @breetapp for over a year now, not once have I had any issues. Not once.” â @orchifizzle
@emma_benz080 wrote the one that quietly hit hardest:
“Since I’ve been using the breet app to receive my bitcoin since 2024 January, I haven’t get any complain, thank you for being real, keep it up đ. I use one other app in December 2024 I can’t forget that incident, they scam me of my $1000.”
“Thank you for being real” is going on a wall somewhere in our fresh office.
Then some of the praise started sounding like prayersâŚ
We were not ready for the spiritual angle.
@horlamiloyal: “Reward received from Breet…. Who no dey breet make e join breet to breathe.”
@abefeadeba42795: “X is a full time job đ @breetapp. When I breathe I Breet money đ´”
@iashrafoladunni: “@breetapp are the #Arsenal of crypto to cash in Nigeria & to the world of digital assets. Make una collect đ & flowers take hold the accolades. Una too do đ.”
(Being compared to Arsenal is either a compliment or a curse, depending on the season and if youâre looking at it through the lens of the Premier League or the Champions League. We’ll take it.)
Then @_valklng closed the chapter for everyone:
“…my experience was too clean. I got my money in my app immediately. Well done guys may your company not burn o.”
May our company not burn. We will accept that prayer in good faith. Amen.
We see the audacity. We are choosing it.
Yes, we are literally writing a blog post quoting people who said nice things about us, we know. We thought about it for a few seconds, then thought about it some more, then opened a Google Doc and started writing.
The honest version is this: we sat around the office reading these tweets out loud and someone said, “this should go somewhere”, and this is where it went.
To the people who downloaded after the seventh ad finally broke them â welcome.
To the people who’ve been on Breet since 1982 â thank you for being real.
To everyone still typing “kilode” under our promoted posts â that is the point.
We stay building. And just understand this: You must use Breet, whether you like it or not.
