A sprinkle of creative dust and a lot of late nights—how we (re) polished Breet!
Breet 3.0 launched on April 13th, 2025, marking our biggest upgrade yet. In the weeks leading up to this milestone, we shared an exclusive 7-part email series with our users, taking them behind the scenes of our journey.
Each email offered a unique perspective from different teams at Breet—from Customer Success to Design, Product to Tech—revealing the challenges, breakthroughs, and human stories that shaped this transformation.
We received such positive feedback that we decided these stories deserved a permanent home on our website. So here they are, unfiltered and authentic—the complete inside story of how Breet 3.0 came to life.
Written by Ima-Love, Growth Lead at Breet
Hiya, Breet Gang!
My name is Ima-Love. I lead the brilliant Growth/Marketing Team at Breet, and boy, do I have a story to tell you!
You read the 2nd episode of Breet 3.0’s Series from Product Team Lead, Nnanna — yes?
We had this grand plan: 24 crisp, engaging explainer videos covering both new and old features—how to use them, why they matter, the whole shebang.
We contracted a videographer, paid in full, and waited. And waited. And… surprise! The man japa'd to the UK—our money, our files, and our dreams of smooth video rollouts all packed neatly in his suitcase.
For months, we chased him down like a detective squad. Emails? Ignored. Calls? Ghosted. It took involving a lawyer before he finally coughed up some barely usable files.
So there we were—back at square one. We found a new videographer, and let me tell you, that shoot was no joke. First attempt? We spent two full days filming, left the venue past 11PM, and still got stuck in ridiculous traffic. But the final shoot? In a shocking turn of events, we wrapped it all up in just four hours—makeup, setup, filming, everything! If nothing else, Breet 3.0 taught us resilience.
The Goal
The goal was always to make Breet 3.0 feel like the everyday tool it was built to be.
We naturally slipped into overdrive mode, drafting copy and directions for visual and motion creatives that would make your screen pop. We worked our magic tirelessly in the background too, discussing publicity deals, media placements and budgets.
(And when I say budgets were stretched? Budgets were stretchedddd. IYKYK!) 💸
Crypto isn’t exactly the most exciting topic to market (unless you’re a nerd like us), but we were determined to make it simple, fun, and something our users would actually care about. Figuring out how to sell features like bill payments (with crypto), business crypto invoicing, and a price alert feature without sounding like corporate bots was a challenge we gladly took on.
So Far...
And now, we’re here. The long nights, crazy deadlines, and intense strategy sessions were all part of this wild, beautiful journey! ✨
The Breet 3.0 journey for the Growth Team wasn’t merely an update or another deliverable we crossed off our to-do list — oh no. This journey is a testament to hustle, creativity, and sheer determination. And we can’t wait for you to experience it.
PS: We’ve told you how we’re obsessively etching a name for Breet across Africa with audacious marketing efforts, but there’s more to this story. Michael from our Tech Team’s next — in his piece, you’ll see just how we built Breet 3.0 to be faster, smarter, and more seamless for you. It’s some epic stuff!
Yours in Coffee, KPIs and Campaigns,
Ima-Love
Growth Lead
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Breet 3.0 and How the Tech Team cracked this code 👨🏽💻
