Here’s the story of why we started Breet Cares
When Tobi, our new Marketing Lead, joined Breet, her first Monday call was a quarterly goals review.
One goal stood out: “Positively impact 1,000+ people through creative charity programs.”
Curious, she asked: “Why is this part of our goals?”
The answer? It started small, just simple school visits, handing out food and boxes. No cameras, no noise. Just kindness.
The joy on those children’s faces made us say, “We should do this again. And we did. Again. And again.”
Then we asked ourselves a bigger question: “What’s the real purpose of a business?”
Of course, businesses exist to serve customers and create value. However, at Breet, the ultimate goal of any business is to make people happy.
Sometimes that happiness comes from smooth transactions.
Other times, it comes from a school box, a bag of rice, or a community feeling seen.
That’s why we’ve committed to monthly outreaches:
- Supporting children’s homes
- Helping schools
- Reaching vulnerable communities
For us at Breet, if someone feels happy because of us, even without making a transaction. We’ve fulfilled one of our core purposes as a business.
