How Blink Uses Breet to Let People Pay Everyday Merchants in Crypto
Industry
Fintech / crypto payments app.
Markets
Nigeria.
Integration Time
Under 24 hours, sandbox to production.
Use Case
Paying everyday merchants directly from a crypto balance, settled to the merchant in naira.
Background
Blink is a mobile app that lets users spend their crypto balance on everyday purchases.
A user enters the merchant's account details and the amount, confirms the payment, and the merchant receives the naira. The crypto leaves the user's balance and everything in between is handled in the background.
The shift isn't in how people pay, but what crypto can be used for. It becomes something you can actually spend, not just hold.
The Challenge
Crypto was reaching everyday users, but it wasn't useful in everyday life. People could receive or hold crypto, but spending it meant selling it, waiting for naira to hit their bank account, and then making the purchase. The friction was enough that many simply left their crypto sitting untouched.
Why Breet?
Blink needed a partner that could handle the conversion and settlement layer without adding complexity to the payment experience. Breet stood out for its reliability, speed, liquidity, ease of integration, and experience supporting financial products in Africa.
Integration
Blink went from sandbox to production on Breet in under 24 hours.
Results
With conversion and settlement running on Breet, Blink has processed over ₦90 million in transaction volume in five months, giving users a way to spend directly from their crypto balance while merchants receive naira in their existing accounts. It has also kept its engineering team focused on the payment experience rather than building liquidity, conversion, and payout infrastructure.
“Breet has made our lives easier. They handle the conversion and settlement side of our payments, which is something we would have spent months building and years getting right. They've been reliable since we went live, and as an early-stage company, having a partner that moves at our pace and genuinely wants to see us grow has been valuable. If you're building payments in Africa, Breet is worth talking to.”
